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Your Wonderful Logo Is Just a Logo, Sorry
I get a little sick to my stomach when marketers and designers think the words logo and branding are interchangeable. Your logo is not your brand and your brand is so much more than your logo. Three...
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How To Balance Between Your Objectives and Analytics Tools
Monitoring 10 different integrated marketing communications (IMC) campaigns at work has been a very interesting experience. There is nothing like the feeling of implementing the plans only to realize...
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3 Redesign Tips For Your Business Website
When I started my job four years ago my job description included migrating our website into a new content management system including a full site redesign. This past spring, that finally happened. As...
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How To Implement An Integrated Marketing Communications Plan As A “Non-Marketer”
Marketing can be a daunting task, especially if marketing falls within your “other duties as assigned” and isn’t your main career focus. I believe that every company, no matter the size, needs an...
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Behold: Grab Consumer Attention With The Power of Images!
Humans are visual creatures and everyday more than 1.8 billion images are uploaded and shared on the Internet. Images greatly enhance messaging and help content stand out in an oversaturated...
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Community Engagement: Lessons from Tom Krieglstein of Swift Kick
At the first Association of College Unions International Region V conference this past November I was fortunate to be able to meet Tom Krieglstein, co-founder of Swift Kick (among other businesses)....
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Showing Up On Page 1: A Guide To Off-Page SEO
Today’s digital marketer is required to know more about Web metrics, social media, and search engine optimization than ever before. Increases in computer, Internet, and mobile usage means that...
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5 Tips for Auditing Your Facebook and Blog Content
If you’re investing in it, measure it. As marketers we’ve done a good job communicating the importance of measuring our marketing efforts. The problem is there are a lot of ways to do it. When I first...
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